Sales consulting for recruitment firms
Clients sign.
Candidates sign.
I'm Micha Houtkamp, founder of Leadstars, the growth marketing agency for recruitment. We bring in the candidates and clients. My passion is what happens next: one-on-one, I help you turn those conversations into signed assignments and placed candidates.
Micha Houtkamp
Founder Leadstars, sales consultant
€50M+
potential revenue brought in for our clients
1,000+
calls with prospects, run personally
80-100%
my closing rate
Our partners
Agencies that work with us.
It comes down to the conversation.
Many conversations or few, the signature is decided in the conversation itself: the pitch, the objections, the fee and the follow-up.
Warm leads that go quiet after two emails.
Discovery calls where nobody makes a decision.
Dropping your fee the moment the client pushes.
Candidates who take the counter-offer after all.
Recruiters who each tell a different story.
Two tracks. That's it.
A recruitment firm needs two signatures. I train both, separately or together.
How a track runs
01
Listen in
I sit in on your real calls. No assumptions, no frameworks. I hear where the deal breaks.
02
Rewrite
We rebuild your pitch, discovery and offer into words your team can use tomorrow.
03
Practise live
One-on-one sessions where we actually run the conversation. I play the difficult client and the hesitant candidate.
04
Sharpen
We keep working on recordings of your own deals until the process runs without me.
Who this works for
A fit
- Recruitment firms with a team that sells.
- Owners who want more signatures from their conversations.
- Firms selling in Dutch and in English.
- Teams willing to listen back to their own calls.
Not a fit
- You have no flow of leads or candidates yet.
- You want a room full of people and a training day.
- You want a script you can read out without practice.
- You do not want anyone listening in on your calls.
Personal, not productised
With Leadstars we grew into the growth marketing agency for recruitment firms in the Netherlands. But the signature, that's my passion. You get me at the table, together with my Leadstars team, for a small number of agencies at a time. No junior with a deck, no template.
Frequently asked questions
How long does a track run?
Most firms work with me for three to six months. Long enough to really change the conversations, short enough to run it without me.
Do you work with me or with my team?
Either. I usually start with the owner or business developer, then bring in the recruiters in their own sessions.
Do you do this in English?
Yes. I work with firms in the Netherlands and in the United States, so the sessions and the wording come in both languages.
What do I need to start?
Live conversations and the willingness to record them. We work on those, not on made up cases.
Do you take on everyone?
No. I work with a small number of firms at a time so I stay at the table myself.
Need more leads?
Not enough clients and candidates in your pipeline yet?
Sales consulting only works when there are conversations. If your marketing does not bring in enough flow yet, I help you through Leadstars, our growth marketing agency for recruitment firms.
Shall we do one call?
Thirty minutes, your pipeline, my honest read on where the signatures are getting lost.